How to earn from Google AdSense in 2024 | Can I make money with Google AdSense in 2024
Table of Contents
You are probably familiar with Google Adsense. If not, here’s a three-step summary for you:
Step 1 – You add your ad inventory.
Step 2 – Advertisers bid on your ad spaces.
Step 3 – You cash in your earnings.
Today, we’ll go over everything you need to know before you start making money with Google Adsense.
What is Google Adsense?
Google Adsense is one of the most popular Google Monetization tools. It allows publishers to monetize their content by displaying programmatic ads on their websites. It is a free platform connecting website owners with advertisers.
Advantages of Google AdSense
- It’s free to join.
- Suitable for small publishers (<100k monthly visitors).
- The setup process does not require technical knowledge.
- The Auto Ads option automatically adapts the ads to your website and adjusts them to each screen size.
- Can monetize multiple websites with one AdSense account.
- It can be used to monetize Blogger.com or YouTube content (subject to requirements)
Disadvantages of Google Adsense
- Only one demand partner (Google) – can’t sell ad impressions at the highest price like header bidding.
- Google takes a commission of 20% of the total ad revenue.
- If you don’t meet the AdSense payout threshold ($100 or €70), you won’t be paid until the month the gross earnings don’t meet the threshold.
- If your account is terminated, you will no longer be able to use AdSense and, in some cases, monetize content with other Google products such as Google Ad Manager.
- Google may terminate your account without warning.
- The Auto Ads feature can sometimes place two ads together or show a blank space instead of an ad, which is bad for the user experience.
Why choose programmatic advertising with a setup pad instead?
Setupad Prebid Manage Account is a service designed to optimize publishers’ ad revenue through header bidding, a technology that allows multiple ad exchanges to bid on ad inventory simultaneously, Google AdSense Like before calling traditional ad servers.
This approach increases competition for ad inventory, resulting in higher ad revenue for publishers than with Google AdSense.By integrating Setupad’s solution, publishers can increase their monetization efficiency by gaining immediate eligibility for Google AdX, a premium ad exchange with a high barrier to entry. With the setup pad, websites of any size can access Google AdX, provided they have a proven track record of quality content and audience.
How does Google Adsense work?
To get started, you need to create a Google Adsense account. Then, add a small piece of code to your website, and that’s it. Later, Google will automatically match the most relevant ads with your website and show them to your users.
Google says: “AdSense works by matching ads to your site based on your content and visitors. Advertisers who want to advertise their products create and pay for ads. Because these advertisers pay different prices for different ads, the amount you earn will vary.
These ads come from Google Ads, a platform used by advertisers. To decide which ads appear on your website, Google AdSense runs an auction where the highest bidder among Google Ads advertisers wins. You will earn money every time someone clicks on your ad.
How do advertisers benefit from Google Adsense?
First and foremost, advertisers benefit from Google Adsense because the platform is integrated with Google Ads, which uses a pay-per-click model. This means that advertisers only pay when someone clicks on their ad, which is more cost-effective.
Websites in Google Adsense are included in the Google Display Network (GDN). Since GDN consists of 2 million websites, advertisers have a huge pool of potential customers to target.
In addition, advertisers can target users based on their interests and demographics, ensuring that only relevant people see their ads.
Advertisers can choose from a variety of formats that best match their advertising message and the goal they want to achieve.
How to set up Google AdSense?
To set up Google Adsense, you must first ensure that you meet the eligibility criteria. After that, you can apply for an Adsense account.
What are the requirements for Google Adsense?
- You must be over 18 years of age.
- You need access to the HTML source code of the website you want to monetize.
- Your website should have enough content.
- Your website should have original, high-quality content.
- You must not generate or encourage improper activity on your site (eg, improper clicks, improper traffic).
- Your site should be free of offensive, hateful, and adult content.
- You must comply with Google News, the AdSense program, and Google Search Essentials (formerly the Webmaster Guidelines).
- Make sure your site has good usability and is free of malware, harmful redirects, phishing and other methods that cybercriminals can steal and interfere with website usage.
- Avoid misleading headlines or buttons that could mislead ads. For example, don’t name a section on your website “Helpful Links” and prompt users to click on an ad.
Apart from the above requirements, there are some unofficial rules that can help you get accepted into AdSense.
For example, your website should be at least 6 months old and have technical pages such as privacy policy and about us. So, it might be a good idea to check these boxes before signing up.
How to apply for AdSense?
- 01.Here’s how to join the AdSense program. First, you must have a Gmail account. If you already have one, follow this signup link, and click the “Get Started” button to log in to your account.
- 02.Once you are successfully logged into your Google account, fill in some more details about your website. Google allows you to join the AdSense program without having a website. However, it’s best if you decide to join while you have it, so you can use it right away.
- 03.To complete, you need to fill in some details about payments, set up your ads, and connect your site to AdSense. You can add more than one website to this monetization platform.
When you’ve done all of the above, you’ll get a code snippet that you’ll need to insert into the section of your website. Don’t worry, AdSense will provide instructions if you are not sure.
After completing this step, the AdSense team will review your website, check if it matches their requirements, and, if everything is fine, you can add your website to the Google AdSense program. are ready to monetize their traffic.
From there, there are other things you can do, like experimenting with ad placements. If you are not sure about optimizing your ad traffic, you can try the Google Auto Ads option.
How long does it take to get AdSense approved?
AdSense approval time varies. Anything between 24 hours and up to two weeks is an acceptable time window.
There are two steps to getting your website approved for Google Adsense.
The first step is verification – you have to send an application request.
This is done to verify that you are the website owner and to consider your program eligibility.
The verification phase takes 24 to 48 hours, or in some cases, up to a week. If it takes longer, feel free to contact Google Adsense Support to find out why.
The second step comes after your website is approved. You’ll find the ad code you need to add to the section of your website.
During the validation phase, AdSense has already started scanning your website to determine what ad inventory and traffic you have so that it can place relevant ads on your site.
Depending on how quickly AdSense can determine the best ad types for your website, it can take anywhere from a few hours to a day to start seeing ads on your website.
Google Adsense Payments
- Payment models (CPM and CPC)
Google Adsense previously worked on a CPC paid model (based on clicks). However, in February 2024 it changed to eCPM payment mode. With eCPM, publisher revenue is based on the number of impressions rather than clicks.
Publishers should understand how this new model works, as it could impact revenue, especially for those whose content is aimed at high engagement at high traffic volumes.
- Payment methods
Depending on your payment address, several payment methods may be available to you, including wire transfer, EFT, EFT via Single Euro Payments Area (SEPA), etc.
Publishers can set up their payment method by signing in to their AdSense account and clicking Payments > Payment Information > Add Payment Method.
- Minimum threshold
The default and minimum amount for Google AdSense payment threshold is $100 (or equivalent). If your current balance has not yet reached the payment limit, your final earnings will roll over to the next month until the limit is reached.
- Payment terms
To receive your payment, you must:
1.Provide your tax information.
2.Verify Your Identity (Verify Your Identity and Address)
3.Choose your payment method.
4.Meet the payment limit.
How much can you earn from Google Adsense?
Your AdSense earnings will depend a lot on the niche of your website.
For example, the highest paying AdSense niche in 2023 is niche law. The highest CPC for a car accident attorney in the US is $294.52 (as of March 2023).
A close second is the automobile industry. Cryptocurrency, insurance, and technology are also among the highest paying AdSense niches.
These niches are very profitable because these businesses have a high ROI (return on investment) and each ad click is more likely to convert into a sale.
How much does AdSense pay for 1 click?
AdSense is a CPC (cost per click) platform. Therefore, your earnings per click will depend on many factors, such as your website’s competition, traffic volume, geographic location, ad placement, CTR (click through rate), etc.
In practice, most websites cost between $0.20 and $15 per click. You can try the AdSense Revenue Calculator for a rough estimate for your website.
Is AdSense still profitable in 2024?
For most new websites, AdSense can be one of the most accessible ways to start earning from advertising. However, for a more established website, it is not the only and certainly not the highest paying monetization program.
For publishers with at least 100k monthly traffic, there are more advanced and profitable monetization solutions (such as header bidding) that are typically developed by monetization platforms.
These platforms typically have value-added services such as ad refreshes, technical support, and more advanced ad formats.
AdSense Ad Types
There are several types of ads in Google AdSense ads. All ad units are responsive by default to fit different screen sizes and devices.
1. Display ads
Display ads are standard banner ads that can include text, images, and video. Being responsive by default, the publisher can choose a fixed size ad unit for these AdSense ads. They are also compatible with AMP pages.
2. In-feed ads
In-feed ads are basically native ads that appear within a feed (for example, a list of articles) and resemble the look and feel of your website. They fit seamlessly into content and are good for user experience.
In addition, the ads in the feed are:
- Great for publishers who have editorial/product listings, product catalogs.
- suitable for monetization of additional ad inventory;
- Highly customizable.
03. In-article ads
In-article ads are also a form of native advertising that appear between paragraphs of text on your pages. They do not disrupt users’ natural reading flow and are optimized to perform well on all pages of the article.
There are in-text ads:
- Improved user experience compared to standard display ads;
- Great for mobile;
- Useful for pages with long-form content.
4. Multiplex ads
Multiplex Ads is basically a content recommendation widget in Google AdSense that displays native ads. This format is highly customizable — you can change the match to our site’s style.
Publishers often use multiplex ad units at the end of articles or in the sidebar.
5. AdSense custom search ads
If your website has its own search engine, you can use custom search ads to appear in search results on your website. You get paid when users search for something within your site and click on an ad.
In addition, you can customize the search results page by excluding specific websites or changing the color scheme.
Note, this option is not available for all websites and requires prior review by an AdSense representative.
How to make money with Google Adsense?
1. Assess your website type
Some websites perform better with Google Adsense than others. The types of websites that are easiest to optimize and generate good traffic are:
- Blogs
- media sites;
- Forums
- social networking sites;
- Online tools and games.
2. Don’t incentivize clicks
This means that you should not click on your own ads or ask others to do so. Google is very strict about ad performance inflation, and such practices may result in suspension of your AdSense account.
This can result in a two-click penalty from Google, which can significantly reduce your earnings.
3. Create high-quality content
High-quality content that resonates with your audience is essential. It is also an important aspect that determines the search ranking of your website.
Structure your content around user intent and update it regularly. Also, follow SEO best practices to drive organic traffic to your website.
4. Add ads.txt
Ads.txt, a.k.a. Authorized Digital Sellers, an IAB initiative that lets you declare authorized sellers of your ad inventory. You can download the ads.txt file directly from your Google AdSense account.
Ignoring or delaying this step can result in reduced ad revenue for up to a month.
5. Optimize for mobile
As of February 2023, mobile accounted for 59.36 percent of global web traffic. With mobile-friendliness being an official ranking factor, you must achieve the best user experience for your mobile users.
6. Ensure the best user experience
Ranking algorithms like Core Web Vitals look at users’ experience with your page. To ensure that your website functions properly, consider these aspects:
- reactions;
- website loading speed;
- readability;
- navigation and alignment;
- Website interface.
Also, your ads should never exceed your content.
7. Choose the right ad format
Use ad placements and formats that have high ad exposure rates, such as sticky ads, that stay in view longer.
Since Google AdSense pays for clicks, you’ll want to try ad formats with a high CTR, such as interstitial ads (called “vignettes” in AdSense).
Final Words
There are no shortcuts to making a lot of money with Google Adsense. You should constantly test ad placements and formats, optimize your website, and most importantly, produce high-quality content.
We at SetUpd believe that high quality content should be rewarded. Our solution can significantly outperform Google Adsense and allow publishers to earn more.
Sign up today and help us unlock your full monetization potential!
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